F*** the Ballon D'or. This, is the Ballon D'ough.

We wrote, filmed, directed and edited this unignorable little activation and nearly burnt Tom's house down in the process. But that's a story for another day. To excite pizza-loving football fans during the 2022 World Cup in Qatar, we gave them a chance to win a 1-of-1, 9ct Gold Dough Ball.
To win, they had to show us a 'Touch of Class'